Is there any academic or marketing research literature on how to change a deeply ingrained consumer habit?
What are the steps for changing a deeply ingrained habit?
1st recognize that you are doing it
2nd distract yourself
Reply:As for reading, there are quite a few books, but cant quite point them out to you (never looked into them, only saw them). Breaking a habit takes concentration, realize what youre doing and get others to help you steer from it or avoid it.
Reply:awareness that the habit exists, decide what other kinds of behaviors you would like to replace this one with. example, when i quit smoking, i started excercising regularly, i also switched my daily routine around so that the habit was not being triggered so strongly. another factor you might look at is is this habit involving other people.?i hung out with and assoicated with many smokers. so i also changed to some degree, my social contacts.
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