Thursday, November 19, 2009

What is the area of buisness that studies people to improve sales?

What are the names (position) of people (and scientists) that are hired on and by companies to study the buying habits of others to improve sales? And what classes do you need to take in college to recieve those? In 9th grade we had a class that showed us all the ways companies use to get you to buy a product, such as bandwagon, sex, etc. is this sales and advertising? You know like the proactive commercials and how they use key phrases like "you ARE beautiful underneath your acne" thats a researched phrase to play into the psyche of the consumer and get them to buy their product.

What is the area of buisness that studies people to improve sales?
advertising
Reply:Market Research
Reply:I would say marketing
Reply:marketing and behaviour of consumer.
Reply:consumer behaviour.
Reply:It's Marketing - specifically Target Marketing. There could also be a group that looks at competitors and helps align your company's product to compete directly with the 'other guys'. That's called competitive intelligence.
Reply:Marketing

my cat

No comments:

Post a Comment