I am interested in advertisng and its possible advances. Just as companies pump money into google to be at the top of its 'hit-list' or use keywords, I wonder how advertisers can research further into the consumer psyche to understand what makes us remember and recall a product so we might purchase it. With reference to indirect-advertisng.
Will our mind soon work like Google when we purchase?
Companies in order to understand their consumers better they have to take into consideration about the consumer buying decision-making process and its influencing factors
1. Problem recognition
2.Information search
3.Information evaluation
4.Decision
5.Post-Purchase evaluation
All these factors are influence by Individual influences such as Personality,Perception,Motivation,Attitu... and group influences such as Social Class,Culture/sociocultural,reference groups and family.
In addition Situational influences such as Sociocultural,technological,Economic/Com... and Political/legal factors and finally Marketing Mix (Price,Product,Place and Promotion)
Reply:our mind is how god creates it
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment