What is the area of buisness that studies people to improve sales?

What are the names (position) of people (and scientists) that are hired on and by companies to study the buying habits of others to improve sales? And what classes do you need to take in college to recieve those? In 9th grade we had a class that showed us all the ways companies use to get you to buy a product, such as bandwagon, sex, etc. is this sales and advertising? You know like the proactive commercials and how they use key phrases like "you ARE beautiful underneath your acne" thats a researched phrase to play into the psyche of the consumer and get them to buy their product.

What is the area of buisness that studies people to improve sales?
Marketing


Just remember this,


Product


Price


Place


Positioning


This is the foundation of marketing
Reply:Contact the Small Business Administration. They are very helpful in knowing such things, or they can point you to the right direction. You could also contact places who have discount cards for their customers (like Food Lion--MVP card or CVS) and find out which company keeps up with sales and tracking.





Aside from that, you may want to take some motivational classes, or read some motivational books, go to conferences, etc.
Reply:market research for businesses in general;


but psychology and anthropology (a great field to have a B.A. in if you want to work as a marketer.) make up the science part
Reply:Read some tips on business and sales on this site