Thursday, November 19, 2009

What is the area of buisness that studies people to improve sales?

What are the names (position) of people (and scientists) that are hired on and by companies to study the buying habits of others to improve sales? And what classes do you need to take in college to recieve those? In 9th grade we had a class that showed us all the ways companies use to get you to buy a product, such as bandwagon, sex, etc. is this sales and advertising? You know like the proactive commercials and how they use key phrases like "you ARE beautiful underneath your acne" thats a researched phrase to play into the psyche of the consumer and get them to buy their product.

What is the area of buisness that studies people to improve sales?
You may search for :Consumer Research, or marketing research, psychology of consumer behavior, consumer psychology. Some use quantitative analysis, surveys, etc. although some companies use emic/qualitative research.


A website for marketers called marketingprofs.com has a forum where they answer questions related to marketing. Good luck.
Reply:I think there called bean counters
Reply:You might want to look into Industrial Psych.
Reply:Look into Marketing or Sociology.


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