Are there any studies on the affectiveness of ads on different moods?

Consumers find magazine advertising less intrusive, and because they feel they have more 'control' over their ad exposure, they find it more 'acceptable' than other media.


This researched info from the MPA leads me to infer that this better advertising environment must lead to bigger profits; mood affects purchases, especially in the luxury market.


Anyone have or know of research that backs this up?

Are there any studies on the affectiveness of ads on different moods?
I can't answer your query, but you can probably bet there is such research. Certainly plenty of work has been done on how the inverse is done. How advertising affects a person's mood.





You mention MPA findings that magazine ads are found more "acceptable." I wouln't doubt that advertisers do not concern themselves as much with what consumers deem more acceptable, after the fact, than with what forms of advertisement promote brand recognition. You, no doubt, have seen commercial breaks on TV where a spot is shown, and immediatly repeated. And again, often during the same break. Of course, the exact same spot appears later in the program, and throughout the evening. With the high cost of ad space, you know this is no accident.





Viewers find this irritating, and, possibly less "acceptable" than a magazine ad, but researchers have shown that when the consumer is shopping, they may not remember the irritation with the ad, but they WILL remeber the product.





Ka-Ching!