What should the research problem be for this?

i'm have to do a qualitative research on customer psychographics, consumer behavior related to product, and consumer belief and attitude towards product and brand





The product of my research is LCD and Flat tv


while the brand is Samsung





I have no idea what should my research problem be?





Aidez-moi s'il vous plait.

What should the research problem be for this?
The major research problem should be,


"To understand the effect of lifestyle, attitudes and belief and consumer behaviour on the marketing of Samsung LCD and flat TVs".


It can be further divided as;





1) what kind of people(based on lifestyle) prefer to buy LCD and flat TVs?


2) what makes them buy these products (motivation)?


3) How to use these factors in favour of samsung?


4)what are the belief and attitudes which favours towards towards product and brand? and why?


5))what are the belief and attitudes which doesn't favours towards towards product and brand? and why?


6)What is the buying pattern of these products(annually)?


7)What is the process of buying decision making?





etc. etc....
Reply:Consumer behavior is usually measured with mass-market surveys and focus groups. Research problem would be how people feel about Samsung as a whole and whether or not the public would accept this kind of Samsung product.





This advice is worth about $200/hr by the way, but since you're getting it for free you should take it with a grain of salt.
Reply:Oops....perhaps the buyer's motivations and expectation from the product itself as well as the buying decision process.