Creating a creative brief for yahoo launch in australia,creative theme?

Creative Strategy/Rationale Framework - Client/Topic TBA


The advertising campaign is an information battle for the hearts and minds of consumers. Every battle requires thoroughly planned strategy, otherwise the battle will turn into the mess of failures and defeats.





Your advertising goals have to be clearly and exactly pointed out; there is no place for inaccuracies or ambiguity.





Next step … you need to determine the target audience. That is where you are to apply your strategy. How do you conquer the segment and what obstacles may come up? Some research insights would be helpful at this stage. You need to know more or less precisely the demands and expectations of your consumers regarding your product.





It is vital to estimate your brand value proposition. What is the brand value proposition? It is combination of people’s attitude toward your brand and their affinity with it.





Having defined strategy and goals, the process moves to executing advertisement messages. It is essential that message strategy be integrated and flowed in one direction. All images, words, headlines, sounds and colours of the ad have to match and empower each other, otherwise you will have chaos. People will get an impression that you do not know yourself what you advertise. The advertising campaign is to be "purposed."





Encourage, nurture and protect good advertising by sticking to the strategy.





Your task is to craft an advertising creative strategy - a blueprint for creative strategy and execution. What should creative talk about and how? Develop a summary strategy proposal for the purpose of agency/internal consumption. You are leading the agency team at this stage. Your proposal should be approximately 3-5 pages ... bring it to life. Capture the essence of the total task and illuminate territories for creative exploration

Creating a creative brief for yahoo launch in australia,creative theme?
Too long to read !





but if I answer to your heading - use a Kangaroo theme - Like Kangaroo jack hoping around the out backs shouting Yahoooo !